Helping sales professionals build the physical and mental foundations for sustained performance.
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Traditional sales training focuses on the mechanics: objection handling, discovery, deal process, product knowledge, etc. These matter, and companies invest heavily in them.
What it doesn’t consider is the person who has to put that training into practice. The training won’t have the impact needed if:
The rep is getting by on five hours’ sleep a night.
The rep is still carrying last week’s lost deal into every call.
The rep is physically drained before the week has even started.
Training alone doesn’t create performance. A rep who is exhausted, anxious or running on empty can’t execute a framework, however well they know it.
Traditional training ignores all of this, and it often makes things worse. It adds more content, more pressure and more expectation for a rep who is already stretched, then treats the drop in results as a skills gap.
The result is inconsistent quarters, burnout and churn, which costs the business money and costs the people inside it far more.
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A tailored performance programme for each rep. Not a generic wellness scheme.
This isn’t a lunchtime wellbeing talk or an app subscription. It’s a structured performance programme that combines workshops, one-to-one sessions, habit coaching and tracking, and it’s built around the specific person in front of us.
Every rep gets their own performance plan across four pillars:
Recovery: sleep, switching off, and recovering from high-pressure weeks
Movement: practical ways to build activity into a desk-bound, travel-heavy role
Nutrition: steady energy through long days, without diets or extremes
Mindset: confidence, handling rejection, and staying composed under pressure
We start small. Each plan is built on tiny, realistic habits that fit the rep’s real schedule. Small changes are the ones that stick, and they compound into consistent performance.
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Sales leaders who want a resilient, consistent team rather than a few heroes and a lot of churn
HR and People teams looking for wellbeing support that links directly to performance
Benefits and wellness leads who want a programme with measurable engagement, not a one-off talk
Any customer-facing commercial team, including account management, customer success and business development
Work with us
Quarterly Cohorts
For individual sales professionals
Join a small group of sales professionals for a 90-day programme that starts each quarter. You’ll take part in the workshops alongside your peers, then work one-to-one with me to build a personal plan across recovery, movement, nutrition and mindset.
By day 90, you’ll have a system and a set of habits built around you, ready for a long and successful sales career.
Company Programmes
For sales and commercial teams
The Sustainable Seller programme is designed for businesses that want to raise performance and improve wellbeing across their commercial organisation. It starts with group workshops for the team. Each rep then has bespoke one-to-one sessions to map their own habits and goals, with tracking and check-ins at 30, 60 and 90 days.
It’s one programme, delivered to the whole team and tailored to each person in it.
Executive Performance
For Senior Leaders and Executives
Constant travel, heavy workloads and relentless decision-making take their toll, often long before it shows.
This is a private, one-to-one programme built around your diary. Together we build a structured system of sustainable habits across recovery, movement, nutrition and mindset, so you avoid burnout and keep performing when the stakes are highest.
About Me
Created by a Seller. For Sellers.
I’m Markiyan, and I spent over 14 years working in tech sales. In that time, I watched good people burn out. I saw reps have an amazing quarter, then a poor one, followed by more inconsistent performance, and nobody asked why.
Sales is a long game. Anyone can hit quota once or land a great deal, but doing it consistently without burning out requires a robust system. As a Personal Trainer, Nutrition and Wellness Coach, I know the importance of Nutrition, Movement, Recovery, and Mindset on performance and longevity.
The Sustainable Seller brings those two worlds together. I help reps build practical habits that protect their energy and sharpen their performance. The mission is to build sales teams that thrive both this quarter and for years to come.
How it works
Structured for the team. Tailored for the rep.
Introduction session: we set the scene with your team, covering why sustainable performance matters and what to expect.
Individual questionnaire: each rep shares where they are now, so their plan starts from their own baseline rather than a team average.
Focused workshops: one per pillar (recovery, movement, nutrition, mindset). They’re practical, interactive and grounded in the reality of a sales role.
One-to-one sessions: each rep builds a personal habit plan for every pillar.
Habit coaching and tracking: a simple tracker keeps habits visible, with coaching to keep progress on track.
30, 60 and 90-day check-ins: ongoing support so habits last well beyond the workshops.
Post-programme review: a final questionnaire measures change.